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The Dieline’s Top 100 Package Designs of 2011 - NO.96 Coca-Cola 125 Years

“Bulletproof worked with the NWEN brand team to articulate the design rationale, that aligned with the strategic direction and global ‘125 Years’ identity.

We helped provide a design framework and logic that stated a case for resurrecting the rich visual language Coca-Cola has used to create recognisable, consistent, relevant and timeless emotional connections with it’s consumers. We wanted to demonstrate that Coca-Cola’s iconic status is in large part due to it’s use of imagery and unique design - ABL, packaging, equipment et al - and that it’s visual assets are second to none.”